»Alf's approach to management and business is highly creative and often turns taken-for-granted notions on their head.«
The venerable British newspaper Times, writing about business gurus, called him a “star of the future”. The Thinkers 50, the listing of the world's top 50 business thinkers, included him on their Guru Radar, among the Up and Coming Business Thinkers for the fourth consecutive year in 2011. In Scandinavia, he is known as an academic enfant terrible. His name is Alf Rehn, he has a chair of management and organization, a professorship of innovation and entrepreneurship, and an odd outlook on life. In addition to this he is active as a columnist, an author, and a sought-after speaker. As a thought-leader and a trickster he has challenged and amused people in a plethora of fields and in a number of countries.
