Bokhouse Publishing 2010
About the book/Order
Did you have a cozy time at last conference? Did the speaker tell you that you were "soooo creative"? Chances are that you did not accomplished that much. Authentic creativity is about approaching that which is dangerous, scary and uncomfortable. To allow for harsh and unpleasant confrontations. To cheat our lazy brains to work with new approaches, rather than stay comfortable with variations of the already mastered.
Alf Rehn is probably Northern Europe's most distinct deviant from the norm that it is the cute and the cuddly that we should seek out when renewing our businesses and institutions. When you strive for total unanimity you do not create iPhone, Twitter or Ryanair.
The book strikes a blow for achieving real creativity in a different way and Alf has built a model of how to approach the creative process in five steps - imitation, expansion, provocative reassessment and dangerous thinking.