The Medici Effect
Frans Johansson
Bookhouse Publishing 2005
About the book/Order

Translated to 12 languages.
Top ten rating on Amazon Business Books

How does a mathematician create a global gaming phenomenon? How does a single inventor overturn the entire world standard for air and sea navigation? And what does any of this have to do with a fashion designer that got inspired by the legend of the Chimera...

The answer can be found at the intersection of disciplines and cultures - a place where creativity and innovation are vibrant and alive.

This book will take you there...