»In a world filled with me-too, prescriptive tomes on innovation, The Medici Effect stands apart as a book that covers fresh ground, and does so in a very engaging way. This book contains a fascinating, diverse collection of real-world examples of how to find Intersectional ideas and profit from them. I give Frans Johansson a lot of credit for going beyond the "usual suspects" -- notable innovators that everyone else has written about in their books -- to find some fresh, new voices to illustrate how to pursue intersectional innovation in the real-world.«
InnovationTools.com
»There is a good deal that managers can draw from this collection of ideas.«
Financial Times
