Jan Söderqvist dispels with wit and true insight all the misunderstandings and wishful thinking surrounding globalisation and the emerging information society. Many predictions made in his writings have already come true with an almost terrifying accuracy. Using theories and resarch from the cutting edge of science and social theory, Söderqvist performs pattern recognition in key aspects of modern life, speaking about communication, consumer behaviour, organisation structures and decision making. He explains what works and why.